First Look: Dollar General launches new, more upscale store concept


First Look: Dollar General launches new, more upscale store concept
Published Friday, October 9, 2020
by Marianne Wilson

Dollar General's new concept will target up-scale shoppers searching for a bargain. Their stores average about 9,000 sq. ft. and will feature a non-consumable merchandise mix such as seasonal and home decor, heath and beauty essentials, cleaning supplies and more. According to Chain Store Age, nearly all "Nearly all – 95%   on the items are priced at $5 or less."

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