Study: Movie theater visits decreased 10% in 2025
Monday, March 9, 2026
| Mall traffic dips in June, half-year traffic mostly positive |
| Published Monday, July 14, 2025 11:00 am |
This is a summary
"Mall traffic declined across the board in June as consumers reined in spending.
That’s according to the Placer.ai June 2025 Mall Index, which showed that shopping center traffic fell slightly following two straight months of year-over-year visit growth in April and May. Indoor malls continued to show the strongest performance, with just a 0.7% year-over-year drop in visits in June. Open-air shopping centers and outlet malls saw visit declines of 1.6% and 4.4% year over year.
Placer.ai says that the dip in visits may suggest that the visit growth in April and May was at least partially driven by a pull-forward of consumer demand in anticipation of tariff-driven price hikes."
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Mall traffic dips in June, half-year traffic mostly positive | Chain Store Age
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U.S. movie theater visits fell by at least 10% year-over-year in 2025 when comparing second and third quarter data from 2024 with the same periods in 2025, according to location intelligence provider Kalibrate. Major cinema chains experienced steeper declines with average visit volumes down approximately 15%, including Regal Cinemas declining 12.2% and Century Theatres dropping 20.3%, while independent theaters showed greater resilience with only an 8.6% decrease. Households earning over $100,000 annually showed signs of pulling back more than other income groups, notable since moviegoing has historically skewed toward those with more disposable income. Highly urbanized areas experienced the largest year-over-year declines with visits down 18%, while rural and exurban areas saw a much smaller decline of just 5%, and several Western states including Idaho, New Mexico, Utah and Wyoming posted increases of more than 5%.
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