Consumers to cut back on essentials to cover holiday purchases

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Consumers to cut back on essentials to cover holiday purchases
 
Published Friday, July 25, 2025 11:00 am
by Tatiana Walk-Morris

This is a summary

"Spending won’t drop, but higher costs mean shoppers will make trade-offs in every category this season, according to an Inmar Intelligence report.

The upcoming holiday season will be shaped by economic pressures. Last year, inflation caused the majority of Americans (85%) to cut back on discretionary holiday spending, with 50% of people saying they are still experiencing economic difficulties, per the report. However, consumers are not going to abandon the holidays, but will instead pick their priorities when it comes to spending. 

“Higher costs and holiday pressures mean shoppers will make more intentional trade-off decisions in every category,” according to the report. “Every dollar will be scrutinized — but spending won’t drop.” 

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Consumers to cut back on essentials to cover holiday purchases | Dive brief

Image credit to Blake Wisz on Unsplash


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Consumers to cut back on essentials to cover holiday purchases | Dive brief

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