Gen Z, millennials drive adoption of AI for holiday shopping

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Gen Z, millennials drive adoption of AI for holiday shopping
 
Published Wednesday, October 29, 2025 11:00 am
by Tatiana Walk-Morris

This is a summary

"While nearly a quarter (23%) of consumers overall are likely to use chatbots and AI tools to shop this holiday season, millennials and Gen Z shoppers are leading the way in using the technology, according to an Epsilon Pulse report. Forty-four percent of millennials and 42% of Gen Z respondents said they are likely to use chatbots and AI tools for holiday purchase inspiration.

  • Among the shoppers using AI to make their holiday plans, 72% said they planned they use the tool for gift ideas, followed by comparing prices (57%), receiving product recommendations (49%), meal ideas (49%) and clothing suggestions (43%), the survey of more than 2,100 people found. 
  • The majority (93%) of Gen Z who will use AI for their holiday shopping expect to use ChatGPT, per the survey findings."

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Gen Z, millennials drive adoption of AI for holiday shopping | Retail Dive

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Gen Z, millennials drive adoption of AI for holiday shopping | Retail Dive

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