Shoppers get into holiday spirit, find better deals by shopping in stores

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Shoppers get into holiday spirit, find better deals by shopping in stores
 
Published Monday, November 3, 2025 11:00 am
by Zachary Russell

This is a summary

"Despite the prominence of online shopping, in-store shopping is still a “holiday ritual” for a large majority of shoppers.

Nearly three-quarters (74%) of consumers describe in-store shopping as the best way to get into the holiday spirit, according to a new survey from marketing experience company Quad. A similar number (75%) of consumers say that it helps them feel connected to family and friends, while 76% describe in-store shopping as a “holiday ritual.”

Two-thirds (66%) of those surveyed say that some of their favorite gifts have come from unexpected in-store discoveries, a figure that rises to 71% among Gen Z. Sixty-three percent of those surveyed said they are more likely to find unique or one-of-a-kind gifts in stores than online."

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Shoppers get into holiday spirit, find better deals by shopping in stores| Chain Store Age

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Shoppers get into holiday spirit, find better deals by shopping in stores| Chain Store Age

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