Retailers enter a generative AI feedback loop

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Retailers enter a generative AI feedback loop
 
Published Wednesday, November 5, 2025 11:00 am
by Dani James

This is a summary

"The retail industry is working to catch up on generative AI as the technology evolves at a rapid pace. While plenty of companies are using it to drive efficiency, it’s also presented a change to how consumers discover new products.

The challenge has pushed retailers to use generative AI against itself to better understand the technology.

“Generative AI has a huge amount of application for any industry, but maybe retailing more than most,” said Stefano Puntoni, marketing professor at the Wharton School of the University of Pennsylvania. 

Part of the reason for that is retail companies, compared to other industries, need to generate a lot of content and information in a consumer-facing manner, Puntoni added. 

Almost a quarter of consumers are likely to use chatbots and AI tools to shop this holiday season, per a recent Epsilon Pulse report."

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Retailers enter a generative AI feedback loop | RetailDive

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