Trust, privacy concerns holding back consumers from AI shopping tool adoption

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Trust, privacy concerns holding back consumers from AI shopping tool adoption
 
Published Wednesday, April 15, 2026 2:00 pm
by Zachary Russell

This is a summary

"Consumer interest in artificial intelligence is strong, but trust still remains a barrier to full adoption.

Only 39% of Americans trust AI agents to make everyday purchases on their behalf, and only 34% are comfortable with AI-driven purchasing for larger items, according to marketing experience company Quad’s "The New Rules of Retail Trust in the Age of AI" survey.

Three-quarters (75%) of respondents said they would trust AI agents less if their recommendations were swayed by brand dollars, and the same percentage would trust brands less if they paid to influence AI agents."

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Trust, privacy concerns holding back consumers from AI shopping tool adoption

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Trust, privacy concerns holding back consumers from AI shopping tool adoption

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