Bass Pro Shops acquires top Florida fishing resort

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Bass Pro Shops acquires top Florida fishing resort
 
Published Wednesday, June 24, 2026 11:00 am
by Al Urbanski

This is a summary

"Fishing’s most prominent retail supplier has now become the proprietor of one of the sport’s most well-known destinations in Florida.

Bass Pro Shops has acquired the Cheeca Lodge & Spa in Islamorada, Fla., — a luxury hospitality location situated on the Overseas Highway (U.S. 1) between Key Largo and Key West.JLL handled the transaction between Northwood Investors and Bass Pro Shops. The sales price was not revealed. Northwood Hospitality will continue to operate the 27-acre, 254-room resort. “I have come to have enormous respect for the history of Islamorada, and the generations of anglers and families who have made memories here or who are blessed to call the Keys home,” said Johnny Morris, the founder of Bass Pro Shops. “We’re humbled and honored to have the opportunity to help protect it and carry that story forward.” 

Over the past 15 years, Northwood renovated Cheeca Lodge, adding 43 premium oceanfront suites, 11 luxury casitas and a 10,000-sq.-ft. conference center."

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Bass Pro Shops acquires top Florida fishing resort | Chain Store Age

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Bass Pro Shops acquires top Florida fishing resort | Chain Store Age

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