In Numerator's July 2026 Economic Sentiment Tracker of over 2,000 U.S. consumers, 39% identified rising prices as their top concern for the coming year, nearly matching the record high reached in May 2026. Prices for everyday household goods decelerated in July 2026, decreasing by 0.4% after a 0.7% increase in June, with prices up just 2.6% over the past 12 months as annual inflation cooled following three consecutive months of acceleration. Low-income and Gen Z consumers continue to experience higher levels of inflation for everyday household goods, as prices have increased 35.1% and 39.0%, respectively, for those groups since January 2018 versus the 33.2% national average. Quick-service restaurant prices have increased 53.9% since January 2018, well above the 33.2% rise across the overall consumer basket, and consumers are adapting by trading down what they buy and where they shop.